Franchise Perfection is dedicated to bringing more balance to franchising, particularly to franchisees, by helping them organize independent associations.
Franchising needs both franchisors and franchisees to exist. The most effective franchise systems manage the franchisor – franchisee relationship in a collaborative way. Many franchise systems operate with a command and control model where the franchisor controls everything and the franchisees are not much more than managers who have no employee benefits. Those are systems where franchisees end up buying a job as opposed to buidling a multi-unit successful company.
Other franchisees have the desire to build a network of multiple unit locations and develop a organization they can either harvest the equity or seek to perpetuate the organization to pass on to family members that are interested in the business. These franchisees are often from the corporate world and desire a better lifestyle for themselves and their family with the ability to create wealth and equity.
The reality is those two types of individuals seek very different types of franchise systems. When buying a job those franchisors tend to have very strict methods of operation and a very strict and onerous franchise agreement. They wield that franchisee agreement as a strong tool that allows them to get rid of franchisees that don’t in the franchisors eyes conform.
At Franchise Perfection we believe that franchising should be a collaborative venture where the franchisor and franchisees work hand in hand to develop the best and most consistent value proposition for their customers. In those franchise systems the customer is always first and its the role of the franchisor and franchisees is to consistently deliver that value proposition each and every day.
In our 30 years experience we have found that the best franchise systems have an independent franchisee association that seeks to enhance, protect and defend the brand equity of the entire franchise system.
Franchise Perfection is dedicated to providing independent franchisee associations the direction to create and build higher value brand equity for the franchise system.
If you and fellow franchisees are interested in developing more control over the way decisions are made in your franchise organization. Contact us for more information.